Certification helps build great culture.
Great Place To Work® Certification can tip the scales in your favour and help you retain top candidates.
How to become Great Place To Work® Certified
By the numbers.
Our reach & impact.
18000+
Companies Globally
20 million
Employees Surveyed Worldwide
170+
Countries Surveyed Annually
What is Great Place To Work® Certification?
Great Place To Work CertificationTM recognizes employers who create an outstanding employee experience and an amazing workplace culture.
Certification is a Two-Step Process that includes surveying your employees and completing a short questionnaire about your work culture.
Survey Results are completely based on employee feedback about an organization. This portrays to potential job seekers that this company offers a great company culture.
Certification gives employers a recruiting advantage by providing a globally recognized and research-backed verification of great employee experience.
Improve employee engagement with a strategic approach
Become Great
Getting Certified helps you become an employer of choice. Listen to a few of our proud customers explain how they have improved their employee experience and find top talent.
Get Certified. Become Great.
- Certification makes you eligible to be recognized as Best Workplace™.
- Certification helps you acquire & retain top talent.
How to Get Certified?
01
Survey Your Employees
Select a two-week period to launch the Trust Index™ Survey, our research-backed employee engagement survey.
02
Complete the Culture Brief
Fill out a short questionnaire about your company culture and workforce.
03
Promote and celebrate your certification
Once you meet our criteria and employee feedback benchmark, you’ll earn the special distinction of being a Great Place To Work - Certified company. Once Certified, you’ll have access to a suite of employer branding tools and promotional assets:
- A custom, royalty-free Certification Badge to use on all your recruiting campaigns and assets.
- Digital toolkit full of social media images, press materials, shareable content and more.
- Certification Celebration kit.
- Access to co-branded swag and more.
Benefits of Getting Certified
You earn recognition for your amazing work culture
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Once Certified, you’ll be automatically considered for placement on 15+ Best Workplaces™ lists. One certification is all you need.
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Gain the opportunity to be featured as the Best Workplaces TM in Canada list, blogs, case studies, webinars, social media, and more.
Fill your recruitment pipeline
- Top talent can work wherever they want. Earning Great Place To Work Certification proves you’ve created an amazing employee experience and elevates your status as an employer of choice.
- More than just saying you are a great place to work – Certification is undeniable proof that your current employees want to work for your company.
- Get Certified and get more high-quality applicants and increase your offer acceptance rate.
Know your culture strengths & opportunities
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Your Trust Index employee survey – step one in the Certification process – gives you an in-depth analysis of your company culture strengths and weaknesses. Uncover what is causing employees to leave and improve employee retention.
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See how you compare to the Best Workplaces with benchmark data.
It Pays to be Great Place To Work Certified™
Grow Your Bottom Line
A healthy culture means a financial advantage in a competitive marketplace. Certification tells investors, candidates and vendors, that you’re a safe bet.
Increased Innovation
Companies that build an Innovation By All culture generate more high-quality ideas, realize greater speed in implementation, and achieve greater agility—resulting in 5.5 times the revenue growth of peers with a less inclusive approach to innovation. Canvas Prints
Attract Top Talent
It is easier to recruit new employees when you have been certified as a great workplace. We have also found retention is higher at high-trust organizations.
Know What’s Working
Assess and benchmark your culture against the world’s most successful companies. Our data identifies opportunity areas and provides a roadmap for how to improve – all in metrics that are easy to understand.
Earn National Acclaim
Great Place To Work Certified companies have a chance to steal the spotlight by ranking on one of our many Best Workplaces lists including the national list of Best Workplaces in Canada published with The Globe and Mail.
Grow Your Brand
Brand yourself as a company that cares and wins customers’ attention and loyalty. Certification gives you the marketing resources to build brand recognition and actionable insights to drive real business results.
Frequently Asked Questions
What is Great Place To Work Certification?
Great Place To Work Certification is an accreditation that demonstrates to the market that you are an employer of choice while also helping you become an even better workplace through reporting, analysis and next steps to enable an even more successful culture.
How can an organization become Great Place To Work Certified?
If you have 10 or more employees in Canada, you can register on our website to start the Certification process. We’ll conduct our Trust Index© survey and if your survey score is 65% positive or more, and you complete the Culture Brief© (a management questionnaire), then you will become Great Place To Work Certified.
For how long is Great Place To Work Certification valid?
The Certification is valid for 12 months and you will be automatically considered for all relevant Best Workplaces™ lists during that period.
Is there a deadline for Certification?
There is no deadline for Certification and you can start the process anytime. Once you are Certified, you will be considered for all relevant Best Workplaces lists for 12 months.
However, there are deadlines for each of our Best Workplaces lists. For us to consider you for a particular list, you must be Certified by that list's deadline mentioned in the list calendar.
What is the difference between a Great Place To Work Certified organization and a Best Workplace?
Great Place To Work Certification means organizations have achieved 65% or more positive responses on the survey. From this Certification, the organizations receive a variety of benefits.
Best Workplaces are defined by various criteria and are identified from a larger pool of Certified companies. Take a look at some of our recenty published Best Workplaces lists. Certification is a mandatory step towards becoming a Best Workplace.